“We now plan every visit with care alongside the casinos in every jurisdiction to ensure we follow their rules.”Ĭhristopher credits his authenticity for the positive reaction he’s garnered. “I have been posting slot videos for seven years online now and have amassed over 1.5 million subscribers, gaining over 5 million unique viewers each month, and am close to hitting a billion views online,” he says. These content creators have access to a large audience and can share information to persuade others through their authenticity and reach.” He found an apt definition online: “A social media influencer is a user on social media who has established credibility in a specific industry. “Social influencers are nothing new, and are used in every category of business, with no exception to casinos,” Christopher says.

Nor did he expect to become a social influencer. Never in a million years had I any plans to make this a career.” “What started as an innocent way to share a fun Vegas gambling session, quickly turned into a full-time job with 10 employees as people wanted more excitement and content. Or that he would make a career and an industry out of the videos.

Still, he never expected the reaction from the public. He knew something about editing from his years in the profession in Canada. To be fair here, Christopher was not totally clueless. Let that be a lesson: you never know what can come out of any idea, no matter how poorly implemented. When he saw the demand, Christopher returned to production on May 13. Sometime in the next few weeks, the shaky videos people could barely hear morphed into quite an unexpected sensation. Definitely not as strict there as with other states for sure.” Casinos like Cosmopolitan in Las Vegas and San Manuel Casino (now Yaamava) were camera friendly and had an open filming policy. I just pulled out my cell phone and filmed my slot machine play. I didn’t seek any permissions at the beginning.

The videos were super shaky with no tripod. “When I first started filming my gameplay, I had no idea what I was doing,” he says. And eventually, like so many other actors who relocated to L.A., he took a trip to Las Vegas, where he shot his first videos of him playing slot machines.įor three days in April of 2016, Christopher video taped the ups and downs of his investment in the slots and uploaded them onto his acting YouTube channel.

He performed on stage from 11 to 19 before making the transition to TV, film and commercials. Okay, he was an actor in his native Toronto, and he probably could have stayed north of the border and carved out a career in the Canadian film and stage industry.

Brian christopher recent slot videos